Monthly Field Team Report
Fungicides: Internal BASF Marketing & Communication Plan Updates to Keep You In the Know
Who We’re Targeting
Midwest/East
- Retailer: Thursday, Feb 25 at 10:00 am CT | 11:00 am ET : 152 attendees
- Grower: Wednesday, March 3 at 7:00 pm CT | 8:00 pm ET
- Grower: Monday, March 8 at 7:00 pm CT | 8:00 pm ET
Phase 2 occurring in May/June – dates TBD
West
Phase 1: wheat focus
- Retailer: Thursday, Feb 18 at 10:00 am CT | 11:00 am ET : 90 attendees
- Grower: Wednesday, Feb 24 at 9:00 am CT | 10:00 am ET : 17 attendees
- Grower: Tuesday March 2 at 9:00 am CT | 10:00 am ET : 39 attendees
Phase 2 wheat & corn focus – Feb/March
- Retailer: Thursday, Feb 23 at 10:00 am CT | 11:00 am ET : 60 attendees
South
Phase 1: peanuts & cotton focus
- Retailer: Thursday, Feb 23 at 9:00 am CT | 10:00 am ET : 28 attendees
- Grower: Thursday, Feb 25 at 6:30 pm CT | 7:30 pm ET : 6 attendees
- Grower: Tuesday, March 2 at 7:00 pm CT | 8:00 pm ET
Phase 2 : Southern corn & soybean focus - March
Audience Engagement Overviews
What We’re Executing
High Impact Mailers:
- Plant Health is about working Smarter (Games) : Mid-March
- Keeping Plants Healthy Is Hard Work. Cool Off this Spring. (Health) : Mid May
Retail First E-blast Series (Monthly)
- Monthly – 2021 MB retailers included starting Feb. 2021
Additional flat mailers (3) & air support coming in-season!
Top harvest aid performance in any field.
Sharpen herbicide can do it all. It helps manage the toughest broadleaf weeds, plus it offers all the benefits of a proven and complete harvest aid — including optimal desiccation with rapid drydown and suppression of regrowth.
Always read and follow label directions.
Sharpen is a registered trademark of BASF. ©2020 BASF. All rights reserved.
When Fungicide Media Support Will Occur
Questions?
Please reach out to your MarCom lead with any questions to determine how teams, agencies and partners can better support your strategic field efforts.