About Us

Operation Weed Eradication takes a balanced approach of utilizing cultural and mechanical practices, chemical control, and eradication diligence to help farmers take a step toward a weed-free future. Through a coalition of partners across the industry, our mission is to educate the farming community that the only way to effectively stop resistant pigweed and prevent a future full of challenges and lost yields is for farmers to start today by adopting this eradication mindset.

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It’s Time to Approach the Problem Differently

Keeping fields clean season-long starts with an eradication mindset – one weed is one too many. Operation Weed Eradication is a BASF-led initiative that brings together industry subject matter experts to help farmers navigate their journey to pigweed eradication on farm.

Operation Weed Eradication is our mission to enlist tough-minded farmers and industry leaders to adopt the approach that the last weed standing is the strongest, most capable and the most genetically resistant weed on the farm and must not be tolerated.

To uproot problem weeds such as pigweed, the industry must take a different approach, moving from managing weeds to on-farm eradication.

Operation Weed Eradication takes a balanced approach of utilizing cultural and mechanical practices, chemical control and eradication diligence to help farmers take a step in the right direction towards a weed-free future.

This method offers farmers the tools and expertise needed to help promote this new mindset and approach to weeds, including its industry-leading herbicide portfolio and agronomic intelligence.