Updated Grow Smart Advantage Tool helps growers with ever-evolving challenges in field

RESEARCH TRIANGLE PARK, N.C., April 12, 2023 — BASF Agricultural Solutions has updated their Grow Smart Advantage tool to reflect 2023 competitor rebates and BASF performance values, enabling growers, channel partners, and crop consultants to secure greater ROI at harvest.


One thing that is top-of-mind for growers right now is finding the best return on their acre - especially during a time when they’re managing fluctuating prices alongside supply issues. The Grow Smart Advantage tool helps growers keep pace with the market by offering a platform that recommends crop protection inputs based on their farming operation. This information helps maximize their yields in the most profitable way and better prepares them for their Q2 purchases.


The tool is now equipped with the latest information to help farmers estimate their ROI by comparing the estimated performance results and dollar value of BASF products versus competitive products and rebates. These competitor comparisons now include Corteva, Bayer and Syngenta. 


“We developed Grow Smart Advantage to put our farmers first to help them through the decision-making process when it comes to crop inputs and ensure they are getting the best return on the acre,” said Kashif Ahmed, Senior Marketing Manager at BASF.


Grow Smart Advantage is ideal for retailers to use with farmers to quantify the benefits of a lower-use rate, flexible application windows, crop safety and other factors that can cost money beyond the price of the product.


“Our goal with this tool is to give growers and retailers sound agronomic recommendations in an accessible, easy-to-use way,” says Nick Fassler, Technical Service Director for BASF Agricultural Solutions. “This tool gives them the framework to make informed, ROI-based decision so they can work toward that return rather than just input costs to help increase yield in the most profitable, efficient way.”


Explore the Grow Smart Advantage tool and reach out to a BASF representative for more information.

About BASF’s Agricultural Solutions division           

Farming is fundamental to provide enough healthy and affordable food for a rapidly growing population while reducing environmental impacts. Working with partners and agricultural experts and by integrating sustainability criteria into all business decisions, we help farmers to create a positive impact on sustainable agriculture. That’s why we invest in a strong R&D pipeline, connecting innovative thinking with practical action in the field. Our portfolio comprises seeds and specifically selected plant traits, chemical and biological crop protection, solutions for soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we strive to find the right balance for success – for farmers, agriculture and future generations. In 2022, our division generated sales of €10.3 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.

About BASF 

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America and had sales of $25.7 billion in 2022. For more information about BASF’s North American operations, visit www.basf.com/us. 


At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 111,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €87.3 billion in 2022. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at www.basf.com.