Brady Spangenberg is the Marketing Director, US Crop Protection for BASF Agricultural Solutions. His primary areas of responsibility include go-to-market strategy, portfolio management, financial forecasting, demand planning, and positioning and messaging. In his 12 years at BASF, he has held various roles in strategic marketing, business systems/CRM, market intelligence and global communications. Brady has also held various academic appointments, including Affiliate Staff in College of Agriculture at Purdue University and Visiting Scholar of Interdisciplinary Studies at Simpson College in Iowa.
Brady holds a PhD in Comparative Literature from Purdue University and has also served as a Research Fellow at the University of Freiburg. He has been published on a wide variety of topics including trends in global agriculture, literature and writing. His dissertation, “Civil Death in Early Modern Europe from Jack Cade to Luther, Raleigh and Hamlet” explores the practical and metaphoric consequences of the legal designation civil death.
His two most memorable moments in agriculture are selling John Deere t-shirts at the Iowa State Fair and picking peppercorns in rural Vietnam.