BASF and FiberMax commit to West Texas agriculture with long-term investment in Lubbock Museum

  • Renewed sponsorship ushers in new name – FiberMax Center for Discovery
  • Center reinforces organization’s mission to celebrate agriculture heritage, education and innovation


LUBBOCK, TX, September 30, 2020 – BASF has renewed its commitment to the cotton industry and West Texas agriculture through a long-term sponsorship of the museum of agriculture in Lubbock, Texas, renaming it the FiberMax® Center for Discovery. This new name reflects the decade-long relationship between the museum and FiberMax.


The FiberMax Center for Discovery and BASF are focused on connecting the Lubbock community to agriculture with the hopes of inspiring a new generation of industry leaders and enabling farmers to build a better life for themselves, their families and their communities.


“BASF believes in the importance of agriculture and knows the pivotal role it plays in the West Texas community and economy,” said Garth Hodges, Vice President for BASF’s Seed Business, North America. “Through the partnership with the FiberMax Center for Discovery, we will help convey that importance to the more than twenty thousand visitors it welcomes each year.” 


About BASF’s Agricultural Solutions division

With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That’s why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work – for farmers, society and the planet. In 2019, our division generated sales of €7.8 billion. For more information, please visit or any of our social media channels.


About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 18,800 employees in North America and had sales of $18.4 billion in 2019. For more information about BASF’s North American operations, visit

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 117,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2019. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at