Dicamba stewardship resources in the palm of your hand

BASF launches mobile solution and virtual reality experience at Commodity Classic

 

 

By the spring, thousands of growers and applicators who plan to use dicamba or auxin-specific products like Engenia® herbicide this growing season will have attended the required dicamba or auxin-specific trainings throughout the country. But what happens once these private and commercial applicators have completed training and are back in the field?

 

At the 2018 Commodity Classic in Anaheim, California, BASF debuted its new mobile solution, which provides applicators with a mobile-friendly, easy-to-access, digital stewardship resource center in the palm of their hands.

 

“This new mobile solution allows educational tools to continue to aid those applicators and growers who plan to use Engenia herbicide in 2018 after they have attended a required training session,” said Chad Asmus, BASF Technical Marketing Manager.

 

The new mobile app solution can be found by visiting  EngeniaStewardship.com. This app provides the grower with a host of tools, resources, information and training, such as  a spray checklist, a  record-keeping form and information on where to attend a dicamba or auxin-specific training session. All of these tools are ready and available at growers’ fingertips to help get the most out of their herbicide applications and have the best growing season possible.

 

An immersive virtual reality experience on Engenia herbicide also debuted at Commodity Classic. This tool provides information on Engenia herbicide’s chemistry and the benefits of using the product on dicamba-tolerant soybeans and cotton.

 

“The public has heard the word ‘dicamba’ many times throughout the last couple of months,” said Asmus. “We hope that this virtual reality experience helps provide some insight into how Engenia herbicide is different from not only competitive products on the market, but also older formulations.”

 

For cotton and soybean growers, and any custom applicators they work with, these are powerful tools. By understanding the chemistry and having thorough details on application best practices, these resources will help them successfully overcome weed resistance issues through proper stewardship practices. To learn more about Engenia herbicide and BASF’s stewardship tools, visit  EngeniaStewardship.com.

 

Engenia is a U.S. EPA Restricted Use Pesticide.

 

Always read and follow label directions.

 

*Please check with your state pesticide regulatory authority as additional requirements may be imposed by state regulatory agencies.

 

Engenia is a registered trademark of BASF. © 2018 BASF Corporation. All rights reserved.

 

About BASF’s Crop Protection division

 

With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. BASF’s Crop Protection division works with farmers, agricultural professionals, pest management experts and others to help make this possible. With their cooperation, BASF is able to sustain an active R&D pipeline, an innovative portfolio of products and services, and teams of experts in the lab and in the field to support customers in making their businesses succeed. In 2016, BASF’s Crop Protection division generated sales of €5.6 billion. For more information, please visit us at www.agriculture.basf.com or on any of our social media channels.

 

About BASF

 

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,500 employees in North America, and had sales of $16.2 billion in 2016. For more information about BASF’s North American operations, visit www.basf.com.

 

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 114,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of about €58 billion in 2016. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.

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