Despite hotter, drier growing conditions, farmers in the Northern and Central Great Plains and Canada's brown soil zone have an opportunity to expand canola acres.
Across these regions, limited crop rotation options, increasing heat stress and herbicide resistance continue to challenge consistent performance, creating a need for a more resilient canola solution.
InVigor Gold™ canola is a breakthrough innovation from BASF that introduces a new generation of canola (Brassica juncea) built to deliver consistent performance where traditional canola often struggles.1
Developed with a resilient combination of traits for challenging environments, InVigor Gold canola helps unlock new acres, expand rotation options and bring more productive acres into the operation through effective weed control and easier crop planning.
InVigor Gold canola is designed to expand canola production through advanced breeding practices, bringing stability and performance to more challenging growing conditions.
With improved tolerance to heat and environmental stress, InVigor Gold canola helps farmers achieve more consistent yields in areas where traditional canola may not perform as reliably.
InVigor Gold canola is built to expand the acres where canola can be successfully grown,2 giving farmers a new, reliable option for managing heat, drought and soil variability.
By enabling canola production on previously fallow or underutilized acres, InVigor Gold canola creates new opportunities for whole-farm productivity and long-term rotation planning.
Farmers facing hotter, drier environments and lower organic soils can unlock previously underutilized acres with InVigor Gold canola, bringing reliable canola production to regions where it hasn't consistently grown.
InVigor Gold canola is designed to deliver more consistent yield performance across seasons, helping farmers manage variability and maintain productivity with greater confidence.
Earlier maturity supports performance in shorter growing windows, while strong early-season vigor helps establish a more uniform stand. In field trials, InVigor Gold canola reached harvest readiness up to several days earlier than traditional canola hybrids.
Combined with inherent pod shatter resistance and patented pod shatter reduction,3 these traits help protect yield potential from planting through harvest, supporting more reliable outcomes in real-world field conditions.
The global canola oil market is projected to grow from $39B to $52.7B by 2032.4 This growing demand creates new revenue opportunities, especially as farmers expand canola production into new acres.
InVigor Gold canola provides access to multiple high-demand markets, including food-grade oil, biofuels and animal feed.
InVigor Gold canola introduces another rotational option designed to help growers make more productive use of their acres.
LibertyLink® herbicide tolerance supports effective weed control, while tolerance to residual Group 2 herbicides helps reduce rotation restrictions, making it easier to fit canola into existing crop plans and providing greater flexibility when planning future crops.
By enabling canola on previously underutilized or fallow acres, it can help strengthen overall farm productivity and rotation resilience.
Canola oil is the #1 edible oil in Canada and #2 in the U.S.5 with demand continuing to grow across food, feed and fuel markets, creating long-term opportunity for farmers.
Compared to many cereal crops in the Great Plains, canola offers strong revenue potential, especially when introduced into new acres and more diverse rotations.
InVigor Gold canola is designed specifically for farmers across the Northern and Central Great Plains and Canada's brown soil zone, bringing a canola hybrid that can grow in field conditions common across these regions where it previously wasn't a reliable option.
1BASF internal trials evaluating performance of InVigor Gold, traditional canola and mustard, 2022 - 2024, n=23
2Launch is pending all regulatory and BASF approvals for InVigor Gold
3Cargill, 2024
4Stratus Ag Research syndicated & proprietary studies, 2023, 2024, 2025
5Canola Council of Canada
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