Commodity Classic 2023 Digital Media Kit


Livio Tedeschi


Agricultural Solutions, BASF SE

Livio Tedeschi was born in Frosinone, Italy in 1971. Livio holds an Executive MBA from ESSEC Business School (France); carried out post-doctoral studies in Organic Chemistry at the Imperial College London (UK); holds a PhD in Organic Synthesis from RWTH-Aachen (Germany) as well as a Master of Science in Chemistry from La Sapienza University in Rome (Italy). He is married.

Paul Rea

Senior Vice President

Agricultural Solutions North America

Paul Rea is Senior Vice President of Agricultural Solutions - North America for BASF. Paul was named to this role in 2014 and is responsible for oversight of production, R&D, sales, marketing and all other operations for BASF’s crop protection and seed business in the U.S. and Canada, as well as the turf & ornamental and pest management lines of business in North America.


Paul was born and raised on a farm in New Zealand and holds an MBA from the University of Sydney, Graduate School of Management.


Paul joined the company in 2001 as a National Sales Manager at BASF Australia, Ltd., in Sydney. He has also held positions as Regional Marketing Manager, Director of Specialty Products, Vice President, U.S. Crop Protection and Senior Vice President Crop Protection Asia, based in Singapore.


Paul lives in Raleigh, NC with his wife and three children.

Matt Malone

Matt Malone is a Senior Product Manager for BASF’s Agricultural Solutions North America division, responsible for Liberty Herbicide. 


Matt has 13 years of experience in the industry, with background in retail operations, engineering, research, crop protection sales, tactical marketing, product launch and asset strategy. Prior to his current role, Matt was the Product Manager for BASF’s corn fungicide portfolio including the launch of Veltyma Fungicide.


Matt attended the University of Illinois and earned degrees from Grainger College of Engineering in Agricultural and Biological Engineering as well as the College of ACES in Agricultural Science. He is also completing his MBA at the University of North Carolina Kenan-Flagler Business School.

Albre Brown

Albre Brown is the Technical Marketing Manager for row crop fungicides and insecticides.


She joins BASF from Hazel Technologies, where she was the Agronomy Manager. Prior to that, she worked with the California Department of Food and Agriculture as an Associate Plant Pathologist. 


Albre holds B.S. degree from the University of Louisiana at Lafayette in Biology, a M.S. degree in Plant Pathology and Microbiology from Texas A&M University, and a Ph.D. in Plant Pathology from UC Davis.


Through her academic training and work experience, Albre has had the opportunity to work with many government groups, university extension, and growers in both specialty and row crops.  

Ruhiyyih Dyrdahl-Young

Ruhiyyih is the Corn Fungicide Product Manager at BASF. She grew up in South Carolina and now resides in Raleigh, NC with her Husband, son and bird dog. She holds a PhD in Nematology, Master’s in Horticulture and a Master’s in Agribusiness all from University of Florida. 

Cullen Ryan

Cullen Ryan is a Sr. Business Representative in Central and Southern Ohio with a focus in corn, soybean, and wheat production.  He grew up in Melrose, IA and received his B.S. in Agricultural Business from Iowa State University in 2016.  With a background in agricultural retail, he has a passion for providing sustainable solutions to growers and retail partners, emphasizing the importance of strong weed management practices, and tailored agronomic plans to fit the needs of their specific operations.

Marc Hoobler

Marc received a bachelor’s degree in Agricultural Economics from Kansas State University specializing in Finance.  He also earned his master’s degree in Agriculture from Kansas State University with a focus in Weed Science.  He has 22 years of experience in the industry across various roles in technical service, field development, crop protection, seed treatment and seed sales, as well as sales management, product management and soybean variety development. 


In his current role, Marc has agronomy responsibilities for soybean, canola, and hybrid wheat.  Prior to his current role, Marc was the US Soybean Agronomy Lead, US Credenz Business Lead and North America Soybean Seed Product Manager.


Marc, his wife Kim and three sons reside in Tecumseh, KS and enjoy life on the lake.

Jeremy Zidak

Jeremy is a Digital Product Manager for BASF in North America focusing on digital farming solutions, Xarvio Field Manager, and carbon/sustainability initiatives. He has over 20 years of experience in the Ag Tech sector between ZedX Inc. and BASF.

Jessica Monserrate

Jessica has 10 years’ experience in R&D, most recently serving as Head of Microbiome Discovery and Head of Trait Engineering driving new lead discovery and improvement for Trait Research in Pest, Herbicide and Disease Control. During this time, she led the operation to manage and screen BASF’s 100,000 microbial strain collection looking for input traits and natural product chemistries for a variety of research projects.  Prior to this she led the Mode of Action team for Bayer as well as several global projects related to scouting for new bio-based solutions for pest control, and worked with VC funds for the creation of new start-ups.  


Most recently at BASF she worked alongside various operating divisions as a BASF R&D representative on a regional key customer account.  In this role she entered various BASF R&D platforms looking for new sustainability products to offer this key customer and co-develop biobased solutions customized for the customer’s market. 


Jessica earned her doctorate in Genetics, Cell Biology and Biochemistry from the University of California, Irvine followed by a post doctorate at Duke University studying small molecule and protein interactions. Her passion is to apply scientific innovation in solving the world’s greatest challenges and proudly represents BASF’s commitment to sustainability. 

Scott Kay

Scott Kay grew up on a Family Farm in Iowa, identifies as a Cyclone but cheersfor the Tar Heels of North Carolina where he currently resides.


Scott's passion for Agriculture has led to a 30-year career that has been diverse and rewarding. After starting his career as a Business Representative on the East Coast, he has gone on to roles in Product Management, Supply Chain Operations, and Sales Management. With seven different addresses, five different states and two different countries, Scott now leads the US Agricultural Solutions divisions as their Vice President, based out of Research Triangle Park, NC.


As a driven advocate for the next generation entering agriculture, Scott serves on the Agriculture Future of America Board. In addition, he is a sponsor for the BASF D&I Council, and a champion for the BASF involvement in the FFA, MANRR's and Women in Ag!

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