BASF supplies e3 sustainable cotton for healthcare masks and gowns


RESEARCH TRIANGLE PARK, NC, May 8, 2020 – The journey of BASF’s e3® sustainable cotton – from seed to farmer to gin to merchant, mills and retailer – has always been a story of transparency and pride. Today, e3 sustainable cotton growers also have a new story: providing materials for workers on the front lines in the fight against COVID-19.


Vidalia Mills, the leading North American maker of yarns and denim fabrics and e3 sustainable cotton partner, has joined forces with Keep it Here, a Los Angeles-based manufacturer of T-shirts, jeans and other clothing, to produce and distribute surgical masks, gowns, and face masks made from e3 sustainable cotton, to help medical professionals in limiting the spread of COVID-19.


“Our mission for cotton sustainability is centered around connecting the entire farmer-to-retailer channel,” said Jennifer Crumpler, Director, BASF e3 sustainable cotton program. “We’re proud of our e3 sustainable cotton farmers and partners for taking that connection one step further by transforming sustainable cotton into the crucial medical supplies needed during this unprecedented time.”


Using e3 sustainable cotton means nurses and doctors will receive 100 percent-traceable FiberMax® and Stoneville® cotton products that are socially equitable, economically viable and environmentally responsible. When e3 sustainable cotton farmers sign up for the program, they commit to growing cotton more efficiently and decreasing the impact to the environment. Their cotton is certified and verified through independent audits, which allows tracking of specific environmental and social measures to an individual farmer.


“The e3 cotton program positions us to be the supplier of choice for companies who want to source sustainably grown cotton,” said Donny Lassiter, who’s been growing BASF Stoneville cotton on his family’s North Carolina farm since 2002. “As responsible growers, our goal is to make a difference, drive change and make our farms and environment a better place.”



More information on BASF’s e3 sustainable cotton program is available here.

e3, Fibermax and Stoneville are registered trademarks of BASF.

© 2020 BASF Corporation. All rights reserved.



About BASF’s Agricultural Solutions division

With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That’s why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work – for farmers, society and the planet. In 2019, our division generated sales of €7.8 billion. For more information, please visit or any of our social media channels.


About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 18,800 employees in North America and had sales of $18.4 billion in 2019. For more information about BASF’s North American operations, visit


At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 117,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2019. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at