BASF launches digital tools to promote stewardship best practices for Engenia herbicide applications

RESEARCH TRIANGLE PARK, NC, February 27, 2018 – BASF debuted new stewardship resources today during the Commodity Classic tradeshow in Anaheim, California. The resources will aid growers planning to use Engenia® herbicide by providing easy-to-access information on application best practices.

 

The new digital resources, available at www.engeniastewardship.com, include an updated online training module and a mobile-friendly resource center. The mobile resource center contains a breakdown of the Engenia herbicide label, tools to help recognize a temperature inversion, a checklist of application requirements, video demonstrations and a record keeping form. With training materials now available instantly, growers will have access to these important resources in the field, at home or on the go.

 

“We spoke with growers about their experiences with Engenia herbicide and incorporated their feedback into our new stewardship resources and our updated spray application training materials for 2018,” said Chad Asmus, BASF Technical Marketing Manager. “We will continue providing ongoing in-person training sessions, and with these digital tools, growers and applicators will have access to the valuable stewardship resources wherever and whenever they need it.”

 

BASF worked closely with state agencies to develop required training materials for those planning to apply Engenia herbicide this upcoming season. Before applying Engenia herbicide, applicators must receive dicamba or auxin-specific training.* By attending in-person or completing online training, applicators and growers can learn application best practices for applying Engenia herbicide, such as selecting the correct nozzle type, boom height, wind speed requirements and more. Since December, more than 10,000 people have received in-person training from BASF.

 

Also during Commodity Classic, BASF is showcasing a virtual reality experience to illustrate how the unique chemistry of Engenia herbicide works. This immersive digital experience provides a deep dive into the molecular makeup of the herbicide, explaining how Engenia’s BAPMA salt helps lower the volatility potential by up to 90 percent compared to dicamba herbicides with diglycolamine (DGA) salt.

 

Commodity Classic attendees can learn more about these new stewardship resources by visiting booth 1509 from today through Thursday, March 1.

 

To learn more about Engenia herbicide and application requirements, visit EngeniaStewardship.com.

 

Engenia is a U.S. EPA Restricted Use Pesticide.

 

*Please check with your state pesticide regulatory authority as additional requirements may be imposed by state regulatory agencies.

 

Always read and follow label directions

 

Engenia is a registered trademark of BASF

 

About BASF’s Crop Protection division

 

With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. BASF’s Crop Protection division works with farmers, agricultural professionals, pest management experts and others to help make this possible. With their cooperation, BASF is able to sustain an active R&D pipeline, an innovative portfolio of products and services, and teams of experts in the lab and in the field to support customers in making their businesses succeed. In 2016, BASF’s Crop Protection division generated sales of €5.6 billion. For more information, please visit us at www.agriculture.basf.com or on any of our social media channels.

 

About BASF

 

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,500 employees in North America, and had sales of $16.2 billion in 2016. For more information about BASF’s North American operations, visit www.basf.com.

 

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 114,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of about €58 billion in 2016. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.

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