Introducing the PR team: Olivia Rezac and Sarah Friedli

Periscope’s corn and soybean extraordinaires

Growers are business people; they are always looking for the innovations and crop inputs that will optimize every acre of land under their capable hands. With the United States being the top producer of both crops in the world, the BASF Agricultural Solutions team needed not just ordinary, but extraordinary command of its wide crop portfolio and its even wider geography. Rounding out our introductory series for the Periscope team are Olivia Rezak and Sarah Friedli, who champion BASF’s corn and soybean public relations efforts. They can assist you in generating quotes, images, bylined articles or further interviews for all of your corn and soybean stories.

 

Olivia Rezak
What is your title?
I am an associate account manager and can be reached at orezac@periscope.com.

 

What crop divisions do you work on for BASF?
I contribute to the corn and soybean portfolios — whoop whoop!

 

What university did you graduate from?
I graduated from the University of Minnesota – Twin Cities, with a B.A. in journalism and strategic communications. Row the boat!

 

How long have you been working in PR? 
I’m new to the world of PR and started after I graduated in 2018.

 

What are your favorite hobbies?
Yoga, reading and brewery hopping!

 

What’s a fun fact about you?
I can lick my elbow!

 

Sarah Friedli
What is your title?

I am a senior account manager for PR. I can be reached at sfriedlie@periscope.com.

 

What crop divisions do you work on for BASF?
I work with the corn and soybean portfolios

 

What university did you graduate from?
Like Olivia, I attended the University of Minnesota, but in Duluth. I graduated with a degree in communications with a professional writing minor.

 

How long have you been working in PR? 
I have been in PR/advertising since 2015.

 

What are your favorite hobbies?
I’ve been really into fitness lately and love going to a local gym, Alchemy. I also love discovering new places in the Twin Cities area and trying out new (and revisiting) breweries.

 

What’s a fun fact about you?
I’ve completed Grandma’s Marathon!

 

About BASF’s Agricultural Solutions division
With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That’s why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work — for farmers, society and the planet. In 2018, our division generated sales of €6.2 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.

 

About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at www.basf.com.

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