Introducing the BASF PR team: Odessa Hines

Get to know the face behind BASF’s media relations efforts

To continue the trend of introducing our PR team, we turn our lens to Odessa Hines. Odessa supports the corn, soy and canola portfolio (both chemistry and seed) and specialty crops. She also manages media relations for the Agricultural Products North America business and local media relations for BASF’s headquarters in Research Triangle Park, North Carolina.


What is your title?
Media Relations Manager


What university did you graduate from?
I graduated from the University of North Carolina at Chapel Hill (Go Heels!) and Columbia University in the New York City. I have a bachelor’s degree in journalism and mass communication from UNC and a master’s degree in strategic communication from Columbia.


How long have you been working in PR?
15+ years.


What are your favorite hobbies?
Currently, my 10-year old son’s hobbies are my hobbies (basketball, swimming, tennis and any other sport he wants to indulge in!), but when I do get a spare moment, I love to read!


What’s a fun fact about you?
My sister and I are not twins, but we were born on the same day (October 10), just six years apart!


What do you love about working in agriculture?
The people! I’ve had the opportunity to meet some of the most amazing people who are passionate about this industry and dedicated to its success. I’m grateful to be a part of it.


What’s the best way to contact you?
Please feel free to email at


About BASF’s Agricultural Solutions division
With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That’s why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work – for farmers, society and the planet. In 2017, our division generated sales of €5.7 billion. For more information, please visit or any of our social media channels.


About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at