Introducing the PR team: Bill Brozak and Claire Dailey

The leads at Periscope, the agency partner of BASF Ag Solutions

Periscope, the agency partner of BASF Ag Solutions, assists in managing public relations efforts across the entire portfolio. Whether you’re working on a story idea for wheat, an interview for corn & soybeans, or need assistance connecting with the right spokesperson for the seed portfolio, Bill Brozak and Claire Dailey can assist you. To best utilize them as a resource, we’ve provided information about their expertise and points-of-focus.

 

Bill Brozak
What is your title?
PR Guy, or Account Director for PR. I can be reached at bbrozak@periscope.com.

 

What crop divisions do you work on for BASF?
I’ve dabbled in everything in my time working with BASF at Periscope, but now I will be focusing more on diversified crops, which includes wheat, cotton and rice, specialty crops, sustainability initiatives and social media.

 

What university did you graduate from?
Harvard on the Hill (aka Minnesota State University, Mankato), with a double major in Mass Communications and Speech Communications, with a minor in Technical Communications.

 

How long have you been working in PR?
Long enough to block and bridge that question to talk about how much I like working with the BASF PR team.

 

What are your favorite hobbies
Football, hockey, baseball, golf…and I’m MUCH better at watching than I am at playing said sports.

 

What’s a fun fact about you?
I once appeared on the front page of the Minneapolis Star Tribune, after I went down a water slide in a business suit.

 

Claire Dailey
What is your title?
Account Director, PR, but I’m also known as a wife, daughter, sister, friend, and mentor, too. You can reach me at cdailey@periscope.com.

 

What crop divisions do you work on for BASF?
Corn and soybeans, seeds traits and treatments and Engenia® herbicide.

 

What university did you graduate from?
American University in Washington, D.C. with a degree in Political Science – it’s strategic thinking, finding solutions, a lot of research, and a ton of writing, but I decided PR was a better fit for me than politics.

 

How long have you been working in PR?
About 15 years!

 

What are your favorite hobbies?
I love to bake, when I have time, and yoga is a wonderful way to relax, while getting some exercise.

 

What’s a fun fact about you?
I am a certified yoga instructor. I used to teach teenagers, but don’t teach anymore, maybe I’ll pick it back up someday!

 

About BASF’s Agricultural Solutions division
With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That’s why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work – for farmers, society and the planet. In 2018, our division generated sales of €6.2 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.

 

About BASF
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 20,000 employees in North America and had sales of around $20 billion in 2018. For more information about BASF’s North American operations, visit www.basf.com. At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.

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