Public relations tells the story of BASF Agricultural Solutions

A helpful guide to the BASF PR team


Public relations is about telling a story, whether the outlet is an online publication, social media post or tradeshow event. Sometimes you might need help telling that story, and the comprehensive guide below outlines the members of the BASF Agricultural Solutions PR team that can provide you with every resource you need to contribute to the unique narrative being told.


BASF PR Leads:
Odessa Hines is the Media Relations Manager at BASF, and has been navigating the PR landscape for over 15 years. Odessa supports the corn, soy and canola portfolios (both chemistry and seed) and specialty crops. Additionally, she manages media relations for BASF’s Agricultural Products North America business and local media relations for its headquarters in Research Triangle Park, North Carolina.


Casey Allen is the Dragon Slayer, aka BASF External Communications Manager. He joined BASF back in August 2018 after BASF finalized its acquisition of certain Bayer assets. Casey directly supports the portfolios for cotton, wheat, rice and seed treatments. But as a member of our media relations team, you can contact him about anything.


Periscope PR Leads:
Periscope, the agency partner of BASF Agricultural Solutions, assists in managing PR efforts across the entire portfolio. Bill Brozak manages the specialty and diversified (cotton, wheat and rice crops), cotton seed, and corporate sustainability efforts. He can be reached via email


Claire Dailey manages all aspects of the soybean portfolio, from seed to herbicides. She can be reached via email at


Specialty Crops:
Taylor Johnson and Kim Branch support the specialty crop brands, including BASF’s products for grapes, almonds, potatoes and citrus. They can be reached at and, respectively.


Diversified Crops/Cotton Seed/Engenia®:
Taylor Werdel assists with initiatives for both diversified crops (cotton, wheat, rice) PR and overall BASF Agricultural Solutions social media efforts. She is also a point person for the media newsletter, and can be reached via email at


Calli Jo Smith supports many areas of the business, including diversified crops, cotton seed and Engenia efforts. She can be reached via email at


Corn & Soy/Soybean Seed Traits:
Olivia Rezak supports the corn & soy PR team and can be reached via email at


Lexi Wayne works on the seed/traits and herbicide divisions of the business, focusing on Credenz®, Liberty®, and LibertyLink®. She also supports BASF Agricultural Solutions social media efforts. She can be reached at


Sustainability/Seed Treatments:
Katie Mickschl works on all aspects of seed solutions, including seed treatments. She also manages areas of sustainability for BASF, like Living Acres, the Monarch Challenge and the media newsletter. She can be reached at


Always read and follow label directions.
Engenia, Credenz, Liberty and LibertyLink are registered trademarks of BASF.


© 2019 BASF Corporation. All rights reserved.


About BASF’s Agricultural Solutions division
With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That’s why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work – for farmers, society and the planet. In 2018, our division generated sales of €6.2 billion. For more information, please visit or any of our social media channels.


About BASF
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 20,000 employees in North America and had sales of $19.7 billion in 2018. For more information about BASF’s North American operations, visit


At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at