Introducing the PR team: Taylor Johnson & Kim Branch

Periscope’s trusted sources on the specialty crop portfolio

 

The specialty crop geography is small but mighty, and the amount of knowledge growers need to support a healthy crop is expansive. For all your citrus, vegetable, nut and potato needs, Taylor Johnson and Kim Branch can connect you with the experts who know the ins and outs of the specialty crop division. Learn a bit more about their expertise, and feel free to utilize them as resources as you go for the hard-hitting stories impacting these growers.

 

Taylor Johnson
What is your title?

I am an associate account manager and can be reached at taylorjohnson@periscope.com.

 

What crop divisions do you work on for BASF?
I support the specialty crop brands, including our products for grapes, almonds, potatoes and citrus.

 

What university did you graduate from?
I graduated from the School of Journalism and Mass Communication at the University of Minnesota, with a B.A. in strategic communications.

 

How long have you been working in PR?
I’ve been working in PR since 2017.

 

What are your favorite hobbies?
I love going to concerts of all shapes and sizes!

 

What’s a fun fact about you?
Being from Minnesota, I do a great loon call.

 

Kim Branch
What is your title?

I am a senior account manager for PR. I can be reached at kbranch@periscope.com.

 

What crop divisions do you work on for BASF?
I work on the specialty crop portfolio and the launch of Revysol® fungicide.

 

What university did you graduate from?
I attended the Carlson School of Management at the University of Minnesota, graduating with degrees in marketing and nonprofit management.

 

How long have you been working in PR?
I have been working in PR since 2012.

 

What are your favorite hobbies?
My hobbies include traveling, working out and watching any reality dating shows.

 

What’s a fun fact about you?
Some of my favorite life moments include skydiving with my mom for her 60th birthday, drinking a beer after hiking the Great Wall of China and crossing the finish line of my first marathon.

 

Always read and follow label directions.

 

Revysol is a registered trademark of BASF. © 2019 BASF Corporation. All rights reserved.

 

About BASF’s Agricultural Solutions division
With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That’s why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work – for farmers, society and the planet. In 2018, our division generated sales of €6.2 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.

 

About BASF


BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 20,000 employees in North America and had sales of $19.7 billion in 2018. For more information about BASF’s North American operations, visit www.basf.com.

 

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at www.basf.com.

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