Introducing the PR team: Katie Mickschl & Lexi Wayne

Periscope's resident experts on all things seed

As the agricultural landscape changes, so does a grower’s approach to seed. Every grower has a seed program in place and a vision of watching that seed cultivate an optimal yield. Because of constant innovations in the field, the seed division continues to expand its offerings in herbicides, traits, care and more. Luckily, Katie Mickschl and Lexi Wayne can connect you with the major players in the seed division, and know the ins and outs of the industry. Learn a bit more about their backgrounds, and don’t hesitate to connect with them for all your seed needs.

 

Katie Mickschl
What is your title?

I am an account manager and can be reached at kmickschl@periscope.com.

 

What solutions do you work on for BASF?
I work on seed solutions and sustainability. If you have any questions or need more information about seed treatments, Living Acres, the Monarch Challenge or sustainable agricultural practices, please feel free to reach out.

 

What university did you graduate from?
I graduated from the University of Wisconsin-La Crosse in 2013. I majored in English with an emphasis on rhetoric and writing, with a minor in German and Business Administration.

 

How long have you been working in PR? 
I have been working in PR since 2014, so about five years. I began my PR career in publishing as a publicist, and was mainly working with book editors for the first three years. I began working with the agriculture industry in 2017.

 

What are your favorite hobbies?
Unsurprisingly, I love reading, and I also dabble in creative writing. I ski, swim and greatly enjoy cooking.

 

What’s a fun fact about you?
Having worked in the publishing industry, I’ve met several authors and writers.

 

Lexi Wayne
What is your title?

I am an account manager for PR and social media. I can be reached at lwayne@periscope.com.

 

What solutions do you work on for BASF?
I work on Credenz ® soybean seed, Liberty ® herbicide and LibertyLink ® traits. I also assist in the operation of BASF Agricultural Solution’s social media accounts.

 

What university did you graduate from?
I attended University of St. Thomas and received a bachelor’s degree in Marketing with a Communications and Journalism minor.

 

How long have you been working in PR?
4 years and still going strong!

 

What are your favorite hobbies?
Spending time on the lake during the summer, yoga, binge-watching the latest and greatest Netflix series, and checking out new breweries

 

What’s a fun fact about you?
I’m a left-handed writer, but am right side dominated for all sports.

 

Always read and follow label directions.
Credenz, Liberty and LibertyLink are registered trademarks of BASF. © 2019 BASF Corporation. All rights reserved.

 

About BASF’s Agricultural Solutions division
With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That’s why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work – for farmers, society and the planet. In 2018, our division generated sales of €6.2 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.

 

About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at www.basf.com.

 

©2019 BASF Corporation. All Rights Reserved.

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