A mid-year update from the editor

External Communications Manager, Casey Allen, shares newsletter updates

Hello there,


It’s hard to imagine that we’re already halfway through 2019. On behalf of BASF, I want to thank you for your ongoing commitment to sharing the important facts and truths of agriculture with growers across the nation. We’ve continued to deliver upon the newsletter updates we promised at the start of the year, and we hope that these changes have made your pursuits in storytelling and reporting more efficient.


In the coming month, we’ll begin incorporating new newsletter layouts. We get a lot of emails day in and day out; we’d hope that some of them are at least aesthetically pleasing! As part of this, we hope to better highlight that any article we share with you is available for your use in its current form.


You’ll have noticed that we’ve been sharing profiles on the Periscope team; our agency partner that assists us in public relations efforts. If you’re looking for additional bylined articles, quotes, spokespeople and images, please don’t hesitate to reach out to them. The team at Periscope is happy to assist you in any way they can.


Additionally, we’ve begun to target articles based on geographic location. It is our aim to provide you with the information and content that is most relevant to your coverage. While we’re making strides in tailoring this content for you, know that there is still more in the works on our end to ensure that you’re getting the most out of this newsletter as possible. We have some great new content coming your way, and we’re excited to share it with you in the following months. That’s all we can share with you at the moment, but keep your sights set on our newsletter this fall.


Please feel free to reach out to me or any of the members of the Periscope team with questions or suggestions. We take pride in being able to provide timely and accurate information to our partners, and we hope to only improve moving forward.


Casey Allen
External Communications Manager, BASF Ag Solutions


About BASF’s Agricultural Solutions division
With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That’s why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work – for farmers, society and the planet. In 2018, our division generated sales of €6.2 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.


About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at www.basf.com.